🗄️ Customer Data Platform (CDP)

One unified profile for every APAC customer

Stop losing customers because your data is scattered across 10 tools. B2BForge CDP unifies every touchpoint — from web visits to trade show scans — into a single actionable profile.

No seat limits · 40% off early access · No credit card required

Customer 360° Profile
TW
Tan Wei Ming
VP Marketing · GrowthStack · Singapore
Score: 87
SaaS Decision MakerHigh IntentPricing Page ×3Demo Requested
Journey timeline
📧 Opened campaign email
2h ago · "APAC CRM Guide 2026"
🌐 Visited pricing page
Yesterday · 4 min 32s session
📥 Downloaded whitepaper
3 days ago · "B2B Marketing APAC"
🎪 Scanned at Tech in Asia
1 week ago · Booth interaction
11×
Customer identity sources unified into one profile
360°
Complete customer journey view across all channels
Real-time
Data sync across all platforms and touchpoints
+45%
Increase in customer lifetime value

Know your APAC customer better than anyone

B2BForge CDP collects, unifies and activates customer data from every channel your APAC B2B company operates in — from LinkedIn to trade shows to your website.

🔗

Cross-channel Identity Resolution

Link a single customer across website, email, events, LinkedIn and your CRM using our proprietary unified ID technology. One person, one profile — no duplicates.

👁️

Real-time Behavioral Tracking

Track page views, content downloads, email clicks, webinar attendance and trade show interactions. Every signal feeds into the customer profile in real time.

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Dynamic Tag Labeling

AI automatically assigns behavioral tags — "High Intent", "Pricing Page Visitor", "Event Attendee" — that update in real time as the customer's behavior changes.

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360° Journey Visualization

See every touchpoint on a single timeline. From first website visit to closed deal — every interaction is visible, searchable, and actionable.

❤️

Predictive Health Scoring

AI monitors engagement patterns to identify customers at risk of churning 60 days before they leave. Trigger retention campaigns automatically when health score drops.

🎯

Precision Micro-segmentation

Build hyper-specific segments based on behavior, firmographics, and engagement level. Target the right 50 accounts out of 5,000 with perfectly relevant messaging.

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Bi-directional CRM Sync

CDP data flows into CRM automatically. Sales sees behavioral context on every lead. No more switching between tools to understand a customer.

🌏

APAC Data Source Integration

Natively integrates with APAC-relevant data sources: LinkedIn, regional event platforms, local business registries and more — not just Western tools.

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PDPA & Regional Compliance

Built-in compliance for Singapore PDPA, Indonesia PDP, Thailand PDPA and other APAC data regulations. Consent management, data residency and right-to-erasure tools included.

CDP in action across APAC

How B2B companies use unified customer data to grow faster.

Multi-market Expansion

Unified customer view across SG, MY, ID and IN simultaneously

Track the same enterprise prospect across multiple markets as they evaluate your product for a regional rollout. One profile, multiple country teams sharing context.

Single source of truth for regional sales teams
Event-heavy Industries

Connect event scans to digital behavior for complete prospect profiles

When a prospect scans your badge at Singapore FinTech Festival, B2BForge links their event interaction with their website history, email engagement, and CRM record automatically.

100% attribution for event-sourced pipeline
Enterprise Accounts

Account-level data aggregation across multiple stakeholders

Track 8 stakeholders at one enterprise account — each with their own behavior — and see an aggregated account health score to understand where the deal really stands.

+27% improvement in enterprise win rate

Common questions about B2BForge CDP

What makes a B2B CDP different from a CRM? +

A CRM stores structured data your team manually enters — contact records, deal stages, notes. A CDP automatically collects behavioral data from every digital and physical touchpoint and unifies it into a single profile. B2BForge combines both: your CRM data is enriched with real-time behavioral signals from the CDP layer, giving sales a complete picture of every customer.

Is B2BForge CDP compliant with APAC data regulations? +

Yes. B2BForge is built with APAC data privacy regulations in mind — Singapore PDPA, Indonesia PDP, Thailand PDPA, India DPDP Act and Australia Privacy Act. We provide consent management tools, data residency options (Singapore-based servers), right-to-erasure workflows, and regular compliance updates as APAC regulations evolve.

How does identity resolution work across anonymous visitors? +

B2BForge uses a combination of first-party cookies, form submission matching, and email click tracking to connect anonymous web sessions to known contacts. When a visitor submits a form or clicks an email link, their anonymous browsing history is retroactively merged into their contact profile — revealing exactly what they researched before reaching out.

Can we keep our existing CRM and still use the CDP? +

Yes. B2BForge CDP can integrate with your existing CRM via our API and native connectors. However, if you use B2BForge's built-in CRM, the integration is seamless with no setup required — CDP data flows into CRM records automatically in real time.

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