πŸŽͺ Event & Conference Marketing

Turn every APAC event into a pipeline engine

From pre-event registration to post-show follow-up sequences β€” manage the entire event lifecycle in one platform. Every badge scan, every webinar registration, auto-synced to your CRM.

No seat limits Β· 40% off early access Β· No credit card required

Event Dashboard Β· Tech in Asia SG
284
Leads scanned
67%
Followed up
$380K
Pipeline gen.
Post-event sequence status
Day 0 Β· Thank you email
284 sent Β· 71% open rate
Done
Day 2 Β· Case study follow-up
190 sent Β· 48% open rate
Active
Day 5 Β· Demo invitation
Scheduled Β· 94 recipients
Pending
Day 14 Β· Sales call prompt
Hot leads only Β· 31 contacts
Pending
+27%
Return visit rate after event marketing
100%
Lead capture at trade shows via QR scan
Auto
Post-event follow-up sequences triggered
$380K
Average pipeline generated per major event

End-to-end event marketing for APAC B2B

APAC B2B companies spend heavily on events β€” Tech in Asia, Singapore FinTech Festival, GITEX, trade shows across SEA. B2BForge makes sure every event dollar is tracked and followed up.

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Event Registration System

Online and offline registration with custom fields, payment processing, and automatic confirmation emails. Works for webinars, roundtables, conferences and trade shows.

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Webinar & Live Event Platform

Run live webinars, on-demand replays and hybrid events from one platform. Attendance tracking, Q&A, polls and registration all feed into your CRM automatically.

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QR Badge Scanning App

Scan business cards and badges at trade shows with your phone. Leads are instantly created in B2BForge with the source tagged as the event. No more lost business cards.

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Automated Post-event Sequences

The moment your event ends, follow-up sequences start automatically. Day 0 thank-you, Day 2 case study, Day 5 demo invite β€” all personalized and pre-scheduled.

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Event ROI Attribution

Track which events generated pipeline, which leads converted to customers, and what the full revenue attribution is for each event investment. Prove marketing ROI to leadership.

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APAC Event Calendar Templates

Pre-built event marketing playbooks for Singapore FinTech Festival, Tech in Asia, GITEX APAC, and major industry conferences. Launch your event marketing in hours.

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Pre-event Prospect Targeting

Import the event attendee list and start warming prospects before the event. Schedule LinkedIn touchpoints, send "See you at [Event]" emails and book meetings in advance.

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Speaker & Session Management

Manage speakers, session schedules, and attendee communication from one dashboard. Perfect for companies hosting their own roundtables, user conferences, or industry events.

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Full CRM Sync

Every event interaction β€” registration, attendance, Q&A questions β€” flows into the CRM contact record. Sales has full context before they make the follow-up call.

Event marketing across APAC industries

How B2B companies use B2BForge to turn events into revenue.

Trade Shows & Exhibitions

Capture and qualify every lead at Asia's major B2B trade shows

At Tech in Asia Singapore, your team scans 200+ badges. Every lead is instantly in B2BForge, tagged by booth interaction type, and enrolled in a post-show sequence before you fly home.

100% lead capture rate at trade shows
Webinar Marketing

Run thought leadership webinars that convert attendees to pipeline

Host a monthly APAC B2B webinar, score attendees by engagement level, and automatically route hot leads to sales. Replays generate ongoing leads for months after the live event.

↑ 35% more leads from webinar replays
Executive Roundtables

Run intimate C-suite events that accelerate enterprise deals

Invite 10–15 enterprise decision-makers to a closed roundtable. Manage invitations, attendance, and post-event follow-up in one place. Track which roundtable leads become customers.

+27% pipeline acceleration for enterprise deals

Common questions about Event & Conference Marketing

Does B2BForge work for both online and offline events? +

Yes. B2BForge handles the full spectrum: online webinars and virtual events, offline trade shows and conferences, and hybrid events. The QR scanning app works offline for trade shows with poor connectivity, and syncs when you're back online.

How does QR lead capture work at trade shows? +

Download the B2BForge mobile app before your event. At the trade show, use your phone camera to scan badge QR codes or business card QR codes. Contact data is automatically parsed and a new lead is created in your CRM with the event source tagged. Works offline β€” syncs when you reconnect.

Can I connect B2BForge to Zoom or Teams for webinars? +

Yes. B2BForge integrates with Zoom, Microsoft Teams, and Google Meet for live webinar hosting. Attendance data, watch time, and Q&A engagement all sync back to the CRM automatically. You can also use B2BForge's built-in webinar platform for a fully integrated experience.

How do I track event ROI and attribute revenue to specific events? +

Every event in B2BForge has an ROI dashboard showing leads generated, MQLs created, deals opened, and revenue closed β€” with attribution back to the specific event. You can see the full journey from badge scan to closed contract, giving you clear data to decide which events to attend next year.

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